Dampeners (2 of 2)
What will Google penalize you for? Anything shady.
PageRank is extremely intelligent and is constantly evolving.
- Cloaking - Putting scrape-able content on the page, but hiding it in from the user.
- Low-value pages - Creating hollow pages that don't provide a lot of quality content.
- Link farms - If you try to 'game' backlinks (i.e. make multiple websites that link back to each other).
- Plagiarism - If you use other people's content, they have ways of detecting who is the real author and they can issue penalties if you claim it as their own.
How serious are their penalties?